Digital Entertainment Services
Website UX and UI
When global visual effects and animation powerhouse Cinesite approached Vision Tank, we saw a great opportunity to enhance their digital presence. Rather than building a new site, we agreed to roll out a refreshed version using the existing framework. We began by researching Cinesite’s needs and auditing their current site, identifying key areas for improvement and recommending a strategic path forward to elevate their online experience.
Before diving into design, we embarked on a thorough review of Cinesite’s site and its information architecture. This initial audit included creating comprehensive user flows. We discovered that the site contained several “dead ends” where users weren’t seamlessly guided to their next step.
Our goal was to improve the user journey, ensuring visitors could quickly find the information they needed and then have a clear pathway to utilise it.
Whether applying for a job, viewing showreels of recent work or making contact with their core teams across VFX, Immersive or Animation, every user interaction needed a purpose. Cinesite were open to our early input, allowing us to build a productive working relationship from the outset.
Beyond visual improvements, a major focus was on improving user interaction and content navigation. We designed user-centric features to clearly communicate Cinesite’s offerings through imagery, video and text. Interactive components such as sliders and accordions were introduced to present complex information in a more engaging and accessible way.
In close collaboration with the Cinesite team, we refined the presentation of their three core services: VFX, Animation and Immersive. Our initial user flow analysis informed strategic changes, including the placement of clear Calls-to-Action throughout the site. These ensure users always know what to do next, where to go or who to contact.
We wanted to reiterate how incredibly happy we are with the work you've done. The site looks fantastic, and we truly appreciate your creativity, expertise, and dedication throughout the project.
Working alongside Cinesite’s development team was smooth and productive. Through regular meetings, we handed over designs, addressed potential challenges and ensured that the final build remained faithful to the vision.
The true measure of our success lies in our client’s satisfaction. We were thrilled when Cinesite expressed their enthusiasm for the outcome.
Partnering with a brand as iconic as Cinesite was a rewarding experience and the launch of their new website marks an exciting milestone. We’re confident it will lead to increased digital engagement.
