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Branding & Website

Grail Watch Club

The making of a luxury identity suite and website for Grail Watch Club

Grail Watch Club

Designing the next watch obsession

When James Whitaker a watch dealer and Tom β€œTGE” Exton – a well known face in the online car and watch space – were launching their new venture, they asked us to partner with them to create a luxury brand and website that would drive engagement on their social platforms and attract a wave of competition entries on their website.

 

Challenge accepted

We got to work and crafted a brand identity that embodies luxury with a website that’s driving sales; attracting 13k+ Instagram followers and 38k+ orders with its clean design and user-friendly experience.

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The solution to the brief was in the creation of a streamlined UX for customers; removing any barriers that might hinder the competition entry process.

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Creating a streamlined user experience

  • Mobile-First Design: Recognising the target audience’s preference, we prioritised a fluid and logical mobile experience.
  • Clear User Journey: A unique and straightforward layout guides customers effortlessly through the website.
  • Simple Navigation: Easy-to-understand navigation minimises confusion and optimises task completion.
  • Engaging Content: Content is presented in a clear and concise manner, fostering user satisfaction.
Vision Tank have been a pleasure to work with from day one. The planning and design process for my brand and website was engaging and straightforward. The website was then built to a high standard and works exactly as it should. Following our launch the team has remained very accessible and are always happy to help with any queries I have or changes I need making.
James

Grail Watch Club

Luxury user-centred design

To elevate Grail Watch's brand identity, Vision Tank crafted a cohesive digital experience. We translated their brand into a stunning website and captivating social media presence. High-quality visuals and compelling narratives resonated across platforms, building a strong online community. This unified strategy not only established a prestigious brand image but also fueled user engagement and sales.

Grail Watch Club
Grail Watch Club
Grail Watch Club

Happy users are always the best news

The focus on user experience paid off! We’ve been delighted by the positive feedback on our website’s clarity and ease of use. One user applauded: “The webpage is well organised and has a clear and easy process. Allowing for a simple and exciting experience.”

Client success stories like James’s are the ultimate validation of our work. And the best news? Grail Watch Club business is booming and that’s music to our ears.

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