Case Study

Revamped resource library boosts sales

Education

Website UX and UI

Top Dog Tutoring, a leading light in Kent Test prep, boasts a reputation for academic excellence. Concerned their resource library – built to hold only two weeks’ worth of content – was not showcasing their true value, they sought a revamp to improve user experience (UX) and ultimately drive sales.

Product positioning that drives sign-ups

Top Dog needed a solution that would unlock their full value proposition. Partnering with Vision Tank we revamped their resources area to handle a year’s worth of content, we optimised navigation and made accessing resources a breeze. This UX upgrade not only showcased their depth of knowledge but also drove user engagement.

A surge of 70% in account creations translated into a substantial rise in the pool of potential paying customers

The Design Thinking that unlocked potential

Structured Content

We categorised resources and implemented filters for seamless navigation, ensuring users could easily locate and discover relevant materials.

Sneak Peek Feature

We introduced a "greyed-out" grid that provides a glimpse of the comprehensive resource library available to paying members, subtly encouraging users to convert.

Compelling Value Proposition

By showcasing the vast library of content available to members, we demonstrated the product's worth.

Reduced Admin Burden

We built the new feature in such a way that TopDog no longer needed to constantly delete and replace old content, saving them valuable time to focus on what really matters.

Empowering Success

Through collaboration and smart design solutions, Vision Tank transformed Top Dog’s resource platform. Now, it’s a powerhouse of efficiency and effectiveness. Here’s how Top Dog benefits:

Refined Product Positioning: Their resource library shines, showcasing its true value.
Enhanced Efficiency: Simplified management frees up their team's time.
Improved Customer Satisfaction: A smooth user experience keeps students happy.
Increased Future Sales Possibilities: More sign-ups pave the way for growth.

Behind the scenes

We thoroughly enjoyed collaborating with Top Dog Tutoring on this project. Crafting a strategic plan from an initial brief to enhance their business was immensely gratifying. Here’s a glimpse into our process: